How to Innovate with Small Businesses

Staying innovative and not settling can help any business stand the test of time. Follow theses idea on how to keep innovation fresh in your small business.

Disruption is a key strategy of many small businesses trying to break into historically saturated industries. Because another company's effort to disrupt through new techniques, products, or services always has the potential to affect your own offering, it's crucial to prioritize innovation in small businesses. In this video, Dax Kimbrough of The Arsenal, a media company in Los Angeles, shares some of the techniques he and his colleagues follow to ensure that innovation remains top of mind, so they'll never be caught off guard by disruption. With a similar strategy, your small business can stay ahead of disruption, too.