Small Business Essentials: Tips for Fueling Activity on Facebook

In the age of social media, Facebook has emerged as a tool through which brands can engage and interact with followers, as well as attract new ones.

Increasing engagement, Small businesses, Social media

Every small business can benefit from having a presence on Facebook — that's because Facebook functions as a medium through which brands and consumers can thoughtfully interact, exchange stories, voice values and express ideas. Of course, the more meaningful — and frequent — the engagement, the more potent the platform becomes for forging strong connections between small businesses and new or existing customers, ultimately boosting brand awareness as well as goodwill. While social media success isn't an exact science, there are a number of best practices to keep in mind when building engagement. Here are just a few.