How to Use Your Customers as Micro-Influencers

Learn how micro-influencers can help you grow your small business efficiently and authentically through proven tactics and relevant case studies.

Marketing, Small business

As social media plays an increasingly important role in the purchasing decisions of consumers, distinguishing your business from the noise created by others is essential for effective outreach. Micro-influencer marketing is a great opportunity for any company to build a genuine sense of brand affinity within saturated channels.

Not only is finding the right partner important, but understanding which tactics to implement with your micro-influencers is a key determinate in the effectiveness of your relationship. Plus, use these recent case studies to identify why micro-influencer marketing worked for these brands and what aspects could be applied to your own business.