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Press releases and blog posts are different, but both are useful in building brand messages and telling your business's story. Here's how to best use each.
Live streaming on social media can be a highly effective way for small businesses to get a wider audience. Here are three reasons why.
In the age of social media, Facebook has emerged as a tool through which brands can engage and interact with followers, as well as attract new ones.
Whether you're considering Instagram, Facebook Live, Twitter or Periscope, these four tips will help you capitalize on live social media.
Hashtag marketing is a simple but effective tool that can strengthen your social media engagement. Check out these tips for community and branded hashtags.
A strong social media presence that engages prospective customers with content they care about can greatly influence their purchase decisions.
Learn how micro-influencers can help you grow your small business efficiently and authentically through proven tactics and relevant case studies.
Trust takes time to build, but it will pay dividends in the end. By building trust — and relationships —
There are a lot of social platforms to keep track of: Facebook, Twitter, Instagram, and Pinterest to name just a few. But simply because all of these platf
To best use social media marketing, you must measure social media ROI. Tracking ROI helps ensure you spend your time and effort in the right places.