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Printing and Promo

From business cards to ballpoint pens, promotional materials play an important role in a company’s image. Perfect your printing and promo approach with the content below.

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Print Vendor Consolidation: Tufts University Case Study

Get best practices in this quick-read case study.

Tactics for Personalizing Customer Outreach With Print

Personalization can turn one-time customers into repeat buyers. Add these tactics to your marketing efforts.

Digital and Print: A More Effective Marketing Mix

Why print marketing should support your digital efforts.

The 5 Features of a Cutting-Edge Print Provider

Here's what you should expect from your print services provider.

Why Direct Mail Marketing Works (and How to Do It Well)

A step-by-step guide to executing a top-notch direct mail campaign.

The Case for Consolidating Print Vendors

Why using just one printer makes more sense.

The Emotional Rollercoaster of Working With a New Print Provider

Go from anxiety to euphoria – all without leaving your desk by using the right print provider.

Overseeing a Print Project? What You Need to Know

Learn the 5 essential elements of a perfect print process.

Quiz: Test Your Print and Color Expertise

Which colors appear most often in corporate branding? What emotion does the color orange convey? Test your color and printing know-how in this quiz, and you may also learn something about how to create perfect printed pieces for your company.

Business Spotlight: CrossFit TILT

See how CrossFit TILT uses Staples Print and Marketing Services to strengthen their business