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No business plan is complete without a robust marketing approach. Collect some cutting-edge tips to take your marketing to the next level.

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5 Steps to Creating a Product Label That Sells - Adam

Your product says a lot about your business, but your product label should, too. Learn how to create a successful label for your offerings.

Brand Strategies: 5 Ideas for Innovative Print Marketing

Cutting-edge printing techniques can make a big impact on your marketing.

7 Press Coverage Strategies for Small Business

Press coverage strategies can introduce your brand to thousands of potential customers in an unbiased way. Here are seven tips to help your small business make headlines.

Branding Strategies to Update Your Look and Image

5 steps to take when your brand needs a boost.

7 Customer Retention Strategies for the Post-Holiday Winter Months

Winter is here, and that means shorter days and darker nighttime commutes. Here are some customer retention strategies for when foot traffic dwindles.

The Secret Weapon to Customer Retention? Free Samples

Offering free samples is an effective customer retention and acquisition strategy for small-business owners.

How to Assess and Improve the ROI of Your Loyalty Program

A rewards program can be a powerful tool, but how do you determine whether you're getting the best possible ROI?

Your 6 Biggest Fears About Starting a Small Business—and How to Conquer Them

Here are six common fears about becoming your own boss and tips from our SUCCEED: Small Business Network group members to help you overcome those doubts.